Terri Murray New WHYY Chief Content Officer

The Philadelphia PBS station promotes her to oversee all day-to-day programming, both curated and original, across multiple platforms and formats.

Terri Murray today was named vice president and chief content officer for noncommercial WHYY Philadelphia (DMA 4).

In her new role, Murray will be responsible for all audio and video programming across WHYY’s TV, radio and digital channels.

She joined WHYY in 2017 as vice president for program production. She has led the development of the new television series You Oughta KnowMovers and Makers and Check, Please! Philly while attracting expanded audiences to the station’s blend of programs.

WHYY’s video producers, audio general manager and engineering staff will report to Murray as she oversees all day-to-day content initiatives, both curated and original, across multiple platforms and formats.

“I look forward to working closely with other WHYY functions within news, marketing and digital to ensure that all of our content services are completely aligned to our public service mission,” she said.

“Terri’s considerable executive media talents and high standards of performance will be key to navigating paths forward to grow our audience impact,” said WHYY President-CEO Bill Marrazzo. “She is the ideal candidate to lead WHYY’s programming as we continually roll out new programs and services to keep growing the size and diversity of our audiences.”

BRAND CONNECTIONS

Murray is an Emmy award-winning content producer, director and storytelling strategist with a track record in developing and managing high profile unscripted programming for multiple platforms.

She has supervised the creative process from treatment to delivery of thousands of hours of original programming as director of original programming and development at Scripps Networks and an executive producer for Discovery Networks. She has extensive experience collaborating with marketing, creative services, public relations and digital interactive groups.


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