CBS Summer Campaign For ‘Ghosts’ Keeps Spirit Of Show Alive

Ghosts’ freshman season may have ended in April, but CBS is keeping the show’s spirit alive throughout its hiatus. The network will celebrate the breakout sitcom with several activations, stunts and online experiences throughout the summer. And though a summer campaign may seem odd for a show that won’t air new episodes until fall, there’s a method behind CBS’s ghoulish madness. Above: The campaign kicked off with the cast performing Ghosts: The Musical at the Paramount upfront.