Frances Palladino Joins Tegna As Consumer Marketing Director

The long-time marketing executive is joining the station group next month from The Ellen DeGeneres Show.

Frances Palladino will be joining Tegna as its new director of consumer marketing on June 28. She will be based in Washington.

“Frances brings Tegna a passion for local journalism, hands-on experience navigating local media organizations at scale and the respect of more than 200 affiliates across the country,” said Meredith Conte, vice president, consumer and ad sales marketing, Tegna. “She is well-equipped to partner with our content teams to advance Tegna’s content transformation.”

Palladino has more than 20 years of experience with broadcast and digital media campaigns. She joins Tegna from The Ellen DeGeneres Show, where she was a “solutions-focused marketer and collaborative leader.”

During her career at Ellen, The Oprah Winfrey Show and TMZ, Palladino led the execution of high-impact affiliate partner initiatives for more than 200 stations. This included identifying under-performing markets, developing station partnerships to improve ratings, creating compelling marketing initiatives for companywide and mass market distribution and generating brand synergy via promotional campaigns.

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