Megaphone TV Launches New Audience Engagement Feature Called Prediction

Megaphone TV, a provider of audience engagement for live television broadcasts, has released a new feature: Prediction. Its premise is simple: Any event where the outcome is not known ahead of time can be turned into a game where viewers can predict the results.

Prediction, the company says, “will allow broadcasters to improve audience retention and open new doors for sponsorship and advertising.”

“Prediction games are not new in broadcast, but they have been mainly reserved for big broadcasters with big wallets. What makes Prediction unique is that any broadcaster of any size can afford it, use it, and see results with it,” says Dan Albritton, CEO of Megaphone TV.

“Prediction comes included with your Megaphone TV subscription. There’s no extra charge. It’s just another amazing feature we provide broadcasters to get their desired results,” Albritton adds.

Early adopters, Megaphone TV says, include Sportsnet’s Stanley Cup Finals Predictor and NBA Playoff campaigns by Fox Sports.

Viewers can be asked to predict which team will win, what will be the first play, who will score first, or even who will take home the championship at the end of the season.

“Sports broadcasters are already using Prediction, and they love it,” says Paul Schmidt, VP of customer success at Megaphone TV. “They’re seeing engagement numbers increase and finding sponsors excited to be part of the games.”

Prediction games can be created, managed and deployed entirely within Megaphone TV’s platform without additional hardware or software.

Gameplay takes place on viewers’ mobile devices or desktops, with results instantly available to be broadcast on-air or displayed online via the built-in leaderboard functionality.

Prediction is not limited to sports broadcasts.

Prediction games can be created for any content: reality TV, politics, award shows, dramas — anything where an audience can guess an outcome.

Each Prediction game can easily have sponsorship attached to it — on-air and online, the company says.

Sponsor logos can be integrated into on-air gameplay (as with any other interactive content created within Megaphone TV), and the digital nature of the game “makes Prediction an opportunity for stations to expand online sponsorship inventory,” it says, adding that “Megaphone TV makes it simple to display digital offers, capture leads, and collect valuable opt-in data for advertisers.”

Prediction is now available to all Megaphone TV subscribers.