Second Street Acquires Niche Media

Second Street announced today the acquisition of Niche Media. Niche Media runs events dedicated to helping niche publishers generate new and additional revenue.

This acquisition further expands Second Street’s role as a disseminator of best practices in media revenue and audience engagement. Second Street currently offers numerous resources including the Second Street Lab, Summit, sales workshops, webinars, and playbooks to complement its audience engagement software platform.

“I have been an attendee and fan of Niche events for over a decade,” said Matt Coen, co-founder of Second Street. “We think very highly of the Niche portfolio of events and the Niche community that Carl Landau has built over nearly 20 years. We’re privileged to become stewards of this great resource to the industry and delighted to have the opportunity to work with the Niche team.”

Second Street said “the main goal of this acquisition is to help Niche Media maintain and grow.” Niche Media will remain its own independent entity.

“I’m super excited to be part of Second Street Media,” said Carl Landau, who will stay on at Niche Media, along with VP of Marketing and Programs Kristi Dougherty. “I’ve known Matt Coen for over 10 years, and admire what he and co-founder Doug Villhard have built.”

“It was critical to find the right home for the Niche brand, and the big winners are going to be our Niche Publishers,” said Landau. “Second Street has the resources and expertise to develop incredible content, tools, and events to help them generate more online revenue and grow their audiences.”


Terms of the deal were not disclosed.

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