Wiley Rein Law Firm Rebrands Itself As Wiley

Wiley Rein LLP today launched its new brand with a revamped wiley.law website in tandem with a new logo, complementary monogram and “forward-facing design.” The quintessential DC law firm will now go by Wiley — officially adopting as its brand name a moniker that has long been used informally.

“Since our founding, clients have turned to Wiley to solve their most pressing issues and anticipate the challenges that lie ahead,” said Managing Partner Peter D. Shields. “In evaluating our brand, we incorporated those core themes but acknowledged that our firm had continued to evolve. Our new brand represents who we are today — a firm oriented around a focused mindset, true interdisciplinary depth, a celebration of diversity and a culture of collegiality.”

Wiley said it is “the first Am Law 200 firm to embrace ‘.law,’ a memorable domain exclusive to the legal profession. The concise new wiley.law address mirrors the visionary strength of Wiley’s practices and trailblazing spirit of its clients, and will carry through to all of the firm’s email addresses as well.”

Visually, the redesign features a new logo, monogram, unique color palette and signature design elements that the company says “reflect Wiley’s powerful story of innovation, excellence and client service.”

Wiley has more than 240 attorneys and advisers in its numerous practice areas — including Election Law & Government Ethics; Environment & Product Regulation; Government Contracts; Insurance; Intellectual Property; International Trade; Litigation; Telecom, Media & Technology; and White Collar Defense & Government Investigations.