BPA Worldwide Promotes Murphy To EVP

BPA Worldwide today appointed Richard Murphy executive vice president.

Murphy joined BPA in February 1992 in its accounting department, where he rose to the position of controller before moving over to audit operations. There he filled management roles as head of BPA’s Northeast, Mid-Atlantic, and Midwest regions. In 1998, he moved to Toronto as VP of CCAB, BPA’s Canadian division, following the organizations’ merger. Murphy returned to BPA’s New York City headquarters in August 1999 as SVP of auditing.

During his time in Canada, Murphy aided in the launch of BPA’s iCompli business by helping the Flyer Distribution Standards Association create an audit protocol — not a protocol or standard created by BPA’s board — which has been the differentiating criteria for iCompli ever since.

Other highlights in Murphy’s career include the launch of an office in Fairfield, Conn., to spearhead the transition of centralizing BPA’s offices (New York, Washington, Tampa, Chicago, Denver and Los Angeles) into a single location in Shelton, Conn. As part of the consolidation, Murphy helped centralize BPA’s media audit process to make it more efficient. He was also instrumental in moving BPA away from billing by the hour to a more simplified billing process and today’s Fixed Price Agreements.

On the adtech compliance side of the business, Murphy developed a plan for a BPA technology assurance offering. Much of the iCompli Technology Assurance growth has come through Murphy’s developing business with the IAB, EDAA, TAG and Tech Lab.