Tegna Debuts Tegna Marketing Solutions

On Thursday, Tegna launched Tegna Marketing Solutions (TMS) “to better serve customers and their evolving needs.”

Tegna says TMS offers a suite of services that reach consumers across television, email, social and over-the-top (OTT) platforms, including Premion, Tegna’s OTT advertising service.

“TMS provides advertisers world-class creative development and data-driven audience strategies. Through TMS, advertisers can create custom, high-value campaigns, giving them the ability to reach the right customers on the right platforms at the right time to drive results and increase revenues,” the company said.

Tegna Marketing Solutions offers full-service agency capabilities and tools such as brand strategy, consumer insights, creative capabilities, full-service reporting, attribution analytics and campaign management.