6 Sacramento Stations Launch NextGen TV

KOVR, KCRA, KQCA, KTXL, KXTV and KUVS are now broadcasting with ATSC 3.0 technology.

Residents in California’s Central Valley can now get a look at the future as six Sacramento television stations have banded together to launch NextGen TV (also known as ATSC 3.0).

Switching on the new transmission standard are CBS-owned KOVR, Hearst Television’s KCRA (NBC) and KQCA (MNT), Nexstar’s KTXL (Fox), Tegna’s KXTV (ABC) and Univision’s KUVS. Hearst’s KQCA is serving as the stations’ lighthouse for NextGen TV services.

Sacramento is the first city in Northern California to launch a commercial NextGen TV service, joining nearly 40 other early-adopter cities across the country where the service is already.

Ariel Roblin, president and general manager of KCRA, said: “We’re proud to partner with our fellow broadcasters to prepare the Sacramento market for the next generation of TV viewing. With NextGen TV, viewers are immersed in stunning video with brilliant color, sharper images, and deeper contrast, making them feel like they’re part of the action.

“Offering a whole new dimension to TV viewing with audio from the Dolby audio system Voice +, available only on NextGen TV, viewers will feel the power of movie theater-quality sound, allowing them to hear every voice clearly and offering uniform volume across different channels,” Roblin added.

“NextGen TV is changing the way viewers watch live broadcast television and revolutionizing their interactions with their home screens, by merging over-the-air TV with the internet,” said Anne Schelle, managing director of Pearl TV, the broadcaster business group that is coordinating NextGen TV station launches. “Because NextGen TV can also be enhanced with internet content, viewers in Sacramento will be able to get the most out of live programming, such as news, events, and sports.”


The participating stations have worked together to ensure that current programming remains available to all viewers, regardless of whether their television service is provided over-the air or by a cable or satellite company. Antenna viewers can simply rescan their TV sets to ensure full service.

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