Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV (CTV), has added Thomas Parsons to its APAC revenue leadership team as senior director of sales and business development.
Based on a professional career spanning over a decade in the broadcast and entertainment technology industry, Parsons brings a proven track record of revenue growth and strategic thinking to Amagi. The company says that “his knowledge of media industry dynamics and his acumen in client relations in this fast-evolving media landscape make him a valuable addition to Amagi’s APAC business team.”
In his role, Parsons will be responsible for driving strategic customer relationships, accelerating SaaS revenue for the company, and driving business development in the Oceania region. He will work with broadcasters, content owners, and video service providers in the region to improve cloud adoption and maximize efficiencies. He will specifically focus on cloud migration for broadcasters, FAST channel launch, distribution and monetization, and live linear sports and news solutions, building on the regional foundation that Amagi has laid over the past couple of years.
Jay Ganesan, Amagi senior vice president of sales–APAC, said: “Thomas’ appointment reflects our growing commitment to expanding our geographical presence in Oceania. His solid experience in sales and business development and his passion for delivering customer excellence in the industry align very well with Amagi’s vision. He will have a very positive influence on our team and business in the region.”
Before Amagi, Parsons held senior leadership roles at Gracenote and Samba TV.
Globally, Amagi provides a complete suite of channel creation, distribution, and monetization solutions. The company’s clients include ABS-CBN, AccuWeather, A+E Networks UK, beIN Sports, Cox Media Group, Fremantle, Gannett, Gusto TV, NBCUniversal, Tastemade, The Roku Channel, Lionsgate, VIZIO, MAVTV, DAZN, and Astro, among others.
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