Amagi Sets New Partnership With VIDAA

Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV, today announced a Connected TV (CTV) content distribution agreement with VIDAA, the provider of a smart TV operating system and content platform on Hisense TVs and other smart TVs.

The partnership, leveraging Amagi’s Content Plus marketplace, gives VIDAA users in the Americas, Australia and the U.K. access to Amagi’s network of FAST channels and AVOD assets from the world’s leading content brands across a variety of content genres: sports, news, music, movies, documentaries and more.

VIDAA TV, the company’s own FAST channels service, launched in the US and Mexico in January 2022, and is now expanding into Europe, LATAM and Australia.

Amagi will also provide VIDAA with its cloud streaming and monetization products, Amagi Cloudport and Amagi Thunderstorm, to create, distribute and monetize VIDAA Owned and Operated FAST channels. The companies are also working together on joint initiatives to enrich end-user experiences, such as the recent pop-up channel called ‘America the Beautiful’ and personalized content.

Amagi provides a suite of solutions for channel creation, distribution and monetization. Amagi clients include ABS-CBN, A+E Networks UK, beIN Sports, Cinedigm, Curiosity Stream, Discovery Networks, Fox Networks, Fremantle, Gusto TV, NBCUniversal, Tastemade, Tegna, USA Today, Vice Media and Warner Media, among others.