ASG Attains National Footprint With New Southeast Office, Led By Industry Veteran Namdev Lisman

Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, has launched a Southeastern regional office with former Primestream Executive VP Namdev Lisman leading it as director of strategic accounts, Southeast.

“With the scope of solutions and the quality of service that ASG provides, there’s huge potential to make an impact here, and that’s what I’m looking to do — make a big impact on what ASG brings to the Southeast,” Lisman said.

ASG includes five main areas of focus: Design and consultation, integration and installation services, managed services/contingent workforce offerings, software development, and value-added reseller services. This enables regional teams to bring in the support of additional business units when customer needs require. “That creates a ton of value for the customer,” Lisman said. “We don’t just sell a single piece of technology to our customers, we support solutions from the initial identification of a workflow or business challenge all the way through the operating workforce, if that’s what a customer needs.”

Determining services most relevant to the region and the proper ASG approach is job one, according to Lisman. Helping him guide strategy for the region will be ASG Chief Technology Officer Andy Darcy who also serves as general manager of the new office. Darcy will collaborate with Lisman, scaling new business as Lisman builds momentum and a steady customer base in the Southeast.

The Southeastern U.S. is home to a diverse potential customer base, including large corporations, media organizations, event venues, production companies, and broadcasters, with more moving south every day. “With the range of services ASG offers, we can address corporate video needs just as easily as post-production, content distribution or virtualizing the production control room in a television station,” Lisman said. “There’s been an influx of corporations moving into the Southeast that need local expertise. They’ll need an organization with the size and scale of ASG that can support building a regional headquarters from the ground up.”

With the creation of this office, ASG now provides local coverage throughout the U.S. and extends its reach to media and entertainment hubs such as Atlanta, Miami, Orlando, Tampa, Charlotte, and Nashville. “This is a big step for us, and with Namdev on board, I’m confident we’ll be successful in the Southeast,” said Dave Van Hoy, ASG president. “We worked closely together over many years while he was with Primestream, and I’m certain he’ll do everything possible to achieve the best results for our clients and ASG. He doesn’t know how to give less than 100 percent.”

Lisman is based in Miami. He can be reached at [email protected].