ASG Names Michele Ferreira To Lead Systems Integration And Support Teams

Advanced Systems Group (ASG), a solutions provider for media creatives and content owners, today appointed Michele Ferreira as vice president of systems integration and support. In the newly created position, Ferreira is responsible for overall management of the company’s design, integration, and technical services.

Ferreira comes to ASG with extensive experience leading successful teams at systems integration firms and technology providers. Her last position was vice president of sales at the international audiovisual and technology services company Electrosonic. She’s held similar titles at NES Associates, VBrick Systems and Audio Video Systems.

The potential to innovate and learn more about media technology drew Ferreira to ASG. “I’ve always selected jobs in which I’m learning,” she says. “The availability of cloud-based workflows and microservices open up the ability to ‘broadcast’ to include many different types of content creators, from corporations to schools, to smaller live event producers. You name it. I’m excited to be at the center of the future of broadcast.”

ASG President Dave Van Hoy met Ferreira while she was with Electrosonic, and the two vowed they’d work together someday. “She brings a great passion for this industry as well as leading a very successful, global business. I’m confident she’ll grow ASG into an even better company for our team and our customers.”

Ferreira can be reached at [email protected].