Avid Expands MediaCentral Integration With Third-Party Newsroom Computer Systems

In its continued drive for openness in television news operations, Avid today announced the integration of its MediaCentral content platform with CGI’s OpenMedia, a complete solution for journalistic workflows. With integration now available for the industry’s leading newsroom computer systems (NRCS) — also including AP ENPS and Octopus — MediaCentral empowers more production teams around the world to enhance their news content creation workflows.

Avid said support for additional third-party NRCS “ensures production teams can access the full power of MediaCentral including the ability to collaborate remotely, accelerate workflows and produce content faster for all outlets without having to change their newsroom system. Teams immediately can become more efficient and productive by supplementing the systems they already use on a daily basis.

“MediaCentral’s ultra-fast search functionality lets teams find the content for stories they need when they need it and use the Media Composer video editing tool to produce content without leaving the NRCS interface. Multiplatform distribution capabilities enable them to get stories to followers and viewers faster than before — all while providing access to an end-to-end newsroom solution that enhances operations and can scale as content demand continues to grow.”

Raul Alba, Avid director of product management, said: “Avid’s innovation strategy for newsrooms centers on driving more openness to help customers get more performance out of their infrastructure. By opening up MediaCentral to a wider range of newsrooms, we’re bringing the platform’s extensive capabilities right to journalists’ fingertips. They can get started straight away — without extensive training, loss of productivity, or any complications associated with deploying a new NRCS — and gain the ability to create better content faster directly within the systems they already rely on.”

Michael Pfitzner, CGI vice president of newsroom solutions, said: “Integrating OpenMedia into the MediaCentral platform enables editorial teams to unify their news planning and production workflow with Avid’s state-of-the-art production platform for a seamless end-to-end user experience.”