Baron Ups Mike Mougey To Chief Revenue Officer

Baron, a worldwide provider of critical weather intelligence and Baron Lynx to broadcast markets across North America, has promoted Mike Mougey to chief revenue officer. He will also retain his current role as president of broadcast.

Mougey will be responsible for all revenue-generation strategy and execution worldwide, forming a new cohesive sales team across the company. He brings more than 30 years of experience in advertising sales, direct sales and sales leadership on a local and national level to this position.

During his tenure with Baron, Mougey has expanded the footprint of Baron broadcast products across North America with growth into over 200 TV stations and numerous networks. He spearheaded a significant effort to expand customer service and a focus on improving the customer journey, resulting in strong customer loyalty.

Bob Baron, President and CEO of Baron, said: “Mike has a passion for creating and driving a high-performance sales culture that is focused on serving the customer. By working in a more integrated fashion, Baron maximizes our opportunities across the company, aligns our resources, and focuses on supporting all customers across the entire customer experience journey.”

Mougey’s specific responsibilities include business and market development, strategic direction for each vertical, sales growth and client satisfaction. Baron said “his strong client management and relationship skills, plus his extensive experience with our markets and understanding of the customer base will be key to the growth of our product lines. This change creates a seamless customer journey across the company and positions Baron to continue to gain market share worldwide.”