BCaster Partners With ESPAT Media

BCaster, developer of a platform for real-time sharing and delivery of photos and videos, and ESPAT Media, a provider of creative production services for the esports industry, today announced a partnership to serve the growing audience of brands seeking exposure through the esports tournament world.

BCaster will provide custom integration of its real-time platform for contextual content delivery for ESPAT’s clients, to enable enhanced curation of user-generated content (UGC) during esports tournaments. ESPAT’s real-time event content service for photo and video delivery is syndicated globally within major media outlets.

ESPAT, which is building an end-to-end content production and licensing business for esports content, launched in July, 2018, at the inaugural Overwatch League Grand Finals at Barclays Center in Brooklyn, N.Y. ESPAT has also covered esports events including the Call of Duty World League Championship; FACEIT Major; TwitchCon, and the League of Legends World Championship.

BCaster launched in 2016 and has developed custom services for brands including World Wildlife Fund, Helsinki’s Sideways music festival and Jokerit, a professional ice hockey team in the Nordics.

“The growth of esports, globally, has produced a massive pent-up demand for content that addresses both the videogame audience and the corporate sponsorship audience,” said Dante Simpson, ESPAT chief marketing officer. “We are capitalizing on the tremendous need for content production and curation during esports events, and our partnership with BCaster elevates our overall offering for the premier producers and sponsors of esports tournaments.”

“We view esports as the ultimate mobile UGC forum, and ESPAT is an ideal partner for us in this rapidly growing phenomenon,” said Janne Neuvonen, CEO and co-founder of BCaster. “As brands and media become more aware of the power of the esports audience, BCaster and ESPAT will be able to expertly support the digital ecosystem that serves this exciting community.”