Bea Alonso Now Leads Dalet’s Global Product Marketing Group
Dalet, a provider of solutions and services for broadcasters and content professionals, today announced the appointment of Bea Alonso to director of global product marketing.
With strategic oversight of Dalet’s expanded product marketing team and technology partnerships, Alonso collaborates with Dalet product management, sales and corporate marketing groups to define and execute all go-to-market strategy plans across industries and verticals, shaping unique value propositions for news broadcasters, content owners and publishers, sports leagues and teams, as well as brands, corporate organizations, government agencies and institutions.
“Bea brings a fresh perspective and insight to the opportunities and challenges media companies face today,” said Stephane Schlayen, Dalet COO. “She has a technical mastery of digital content workflows, a proven track record of building key technology relationships and a strong business acumen. Bea was key in establishing the powerful Ooyala Flex Media Platform brand and is well suited to drive the demand and use of our products, as well as to grow the Dalet brand equity across both traditional and new markets.
“With a deep understanding of new content supply chain models, modern distribution approaches, and changes in consumption habits, Bea and her team will help Dalet anticipate what solutions our customers require to grow their business. They are an essential component of our product ideation process, providing key market intelligence that drives the Dalet product strategy,” Schlayen added.
Prior to joining Dalet, Alonso spent the last two decades with technology vendors Avid and Grass Valley, joining Ooyala in 2016 to spearhead the media logistics business across the Asia Pacific region and ultimately leading the company’s product marketing team.
Alonso is a frequent conference presenter and panelist on topics around evolving content supply chains, the business of content creation and distribution, and AI applications in the media industry. A champion of digital transformation, she was instrumental in evolving news, playout, production, post-production and multi-platform content distribution workflows for leading media companies and brands including Fox Sports, VuClip, Discovery, Turner and the National Rugby League of Australia.
Alonso is an advisory board member for the DPP and RISE, an advocacy group for Women in Broadcast. She is also part of the organizing team for the Barcelona Video Tech community and an IABM board member.
Alonso said: “I’m excited for the opportunity to drive such a talented team with market-leading products to grow Dalet’s strong and loyal customer base. Our mission is to understand customers’ needs and market trends, then drive a product strategy that provides effective solutions with world-class user experience and a clear return on investment for our customers.
“Our diverse team brings ample experience across verticals. This allows us to focus our go-to-market strategy on forward-looking content production and orchestrated supply chain solutions with multi-platform distribution at the core, including cloud-based architecture and SaaS business models. We can now deliver agile workflows from enterprise broadcast productions to digital-first distribution, as well as help sports organizations, enterprises and brands looking to increase their consumer engagement through video.”
Alonso will be part of the Transforming Content Production and Distribution with AI panel on Wednesday, April 22 at 9:40 a.m. during the 2020 NAB Show, room N239/N241. The session will investigate how highly programmatic activities in the media industry such as recording, processing and distribution of information make the appliance of cognitive science, like machine learning (ML) and artificial intelligence (AI) particularly suitable. Along with the other panelists, Alonso will discuss how quickly the industry needs to embed these technologies and what impact they will have over the coming year.