Beam Dynamics Introduces BeamON

Beam Dynamics, winner of the NAB 2021 PILOT innovation awards, introduces BeamONTM, a platform that lets broadcasters see a comprehensive overview of the technology used across studios, control rooms, ENG, and IT infrastructure.

According to the company, as the first-of-its-kind Product Intelligence Platform, Beam helps engineering teams manage thousands of unique pieces of production equipment in a single user interface — whether it’s product logistics, software/firmware updates, or maintenance.

Imagine a teleprompter drops out midway through a live production, or a lighting grid suddenly turns off during taping. Downtime as a result of product failure is estimated to be a $6 billion problem in the broadcast industry alone. While common business systems like ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management) have digitized the back office, and AI has taken center stage in the media supply chain, technology management still relies on analog and fragmented workflows. These outdated workflows are labor-intensive — requiring manual data entry and monitoring from a dedicated internal workforce.

“We visited hundreds of studios and continued to see the same problem on set: engineers were managing thousands of pieces of mission-critical products with outdated and cobbled-together tools, complaining about how to keep up with product updates, maintenance, and service,” says David Kaszycki, CEO and co-founder of Beam Dynamics.

With BeamONTM, engineering teams gain instant visibility to their entire production inventory across departments and regions. Beam customers also receive product update notifications, failure warnings and can visualize important product lifetime events in a single user interface. They also benefit from one unified service process for all product vendors represented in their production workflow.

Each year downtime has the potential to cost TV stations tens of thousands of dollars. This puts the engineering team under a lot of pressure to manage individual products to stay on-air, let alone a studio with hundreds of individual products. Beam said it enables them to manage their technology more easily and reduce downtime on top of it.

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