Bitcentral And Veset Partner To Provide Broadcasters Playout Flexibility

Bitcentral Inc., a provider of media workflow solutions, has formed a strategic partnership with playout platform provider Veset.

Bitcentral will market, sell and support Veset Nimbus, a cloud-based broadcast playout solution, in the Americas. Veset Nimbus will be represented alongside Bitcentral’s own on-premises Central Control playout system and will allow the launch of playout services in the cloud. This will let broadcast customers easily create new services quickly and efficiently.

According to Bitcentral, “whether operating with a CAPEX or OPEX-based business model, Bitcentral customers will now have more flexibility in how they manage their channels in the most efficient and cost-effective way. Bitcentral has built a very strong customer base for its Central Control product and a reputation for operational excellence that has been forged over the course of two decades. With this partnership, Bitcentral customers across the US will be able to get the same expertise and support in a cloud-based environment using Veset Nimbus.”

Sam Peterson, Bitcentral general manager core products business unit, said: “Veset’s advanced playout solution, Veset Nimbus, allows broadcasters to work with the flexibility and dynamism demanded of live television today. Whether that is for launching multiple 24/7 channels, pop-up channels for specific events, or backup for disaster recovery, Veset Nimbus offers the most technically advanced solution I have seen in the cloud. Bitcentral has long been known for on-premises playout with Central Control. Now I’m delighted to tell our customers that we can support them with the same level of dedication and expertise for cloud-based playout, too.”

Igor Krol, Veset CEO, said: “We are really excited to be partnering with Bitcentral. The company has an amazing track record in providing broadcasters with the tools and support they need for live playout. When it comes to operational experience there is no-one bette. Bitcentral has a great customer list and there is a perfect synergy between our companies. I can’t think of a better partner to represent Veset Nimbus in the Americas.”

The most popular use-cases of Veset Nimbus include:


24/7 long-term channels — For launching new 24/7 linear channels or migrating existing ones. Linear channels can be localized but monetized globally without the investment risks of a CAPEX-funded project. Includes built-in redundancy for playout and storage.

Pop-up channels — Ad hoc temporary channels with fast deployment using IP only workflows. Enables global access and mobility for full flexibility. No investment is needed client-side and customers benefit from a pay-per-use SaaS model.

Disaster Recovery — Provides a secure cloud-based back-up for a main hardware-based playout in the event of a loss of power for broadcasting. Short-term backup instances can easily be converted into long-term solutions in the event of major main site outage.

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