Bitmovin Integrates Dolby Atmos, Dolby Vision To Video Encoder
Bitmovin, a provider of online video technology, has integrated Dolby Atmos, the next generation of surround sound technology, to its Bitmovin Video Encoding, making it “the first and only platform in the cloud to offer Dolby Atmos and Dolby Vision,” it says. Earlier this year, Bitmovin announced the integration of Dolby Vision high dynamic range (HDR) 4K video, which together with Dolby Atmos, will enable OTT streaming services to innovate and deliver an immersive at home viewing and sound experience.
Increased Demand for Viewing Innovation
As consumers continue to digest increasing amounts of video content at home, artists, content creators, and developers alike must innovate to stay competitive. Dolby Atmos immerses the viewer in the storytelling experience through surround sound technology. According to the latest annual Bitmovin Developer Report, four out of 10 developers are already planning to implement Dolby Atmos in the next few months.
Today, consumers can experience Atmos on over 2,800 movies, TV shows and games including popular titles such as A Quiet Place and The Mandalorian.
Ensure Quality Audio, Reduce Time to Market
Integrating Dolby Atmos to the Bitmovin Video Encoder ensures streaming services can produce content for at home viewing while abiding by Dolby’s highest quality standards. Development teams can simply feed object based Atmos files to the encoder with the confidence that their files are Dolby certified and usable for streaming. No additional setup or integration is needed. This enables streaming services to quickly implement Dolby Atmos without worrying about the certification process so they can market their assets faster.
To ensure the new gained quality reaches the viewer, there is an increase in the amount of data that must be transferred between the streaming service and end viewer. To address this issue, Bitmovin offers advanced technologies like per-title and three-pass to guarantee that the streaming service is providing the lowest possible bitrate on their assets. These features also ensure delivery despite bandwidth restrictions. Since Dolby Vision and Dolby Atmos are both fully integrated in the Bitmovin workflow, customers can take advantage of all features and technologies.
“Our latest Dolby implementation enables OTT streaming services to stay competitive among an ever-evolving industry,” said Stefan Lederer, CEO of Bitmovin. “We’re thrilled to be the first cloud-based encoder to offer Dolby Vision and now Dolby Atmos to help our customers and streaming services elevate the at home viewing experience, market content faster and reduce cost.”