Blackbird And MOOV Partner To Enrich Fast Turnaround Sports Video Content

Blackbird plc, developer and seller of the cloud video editing platform, Blackbird, and MOOV, a sports and events graphics company, have partnered to enrich fast turnaround sports video content with an integrated solution that streamlines cloud video workflows.

Blackbird’s cloud video clipping, editing and distribution platform provides rapid access to video for the creation of clips and highlights to multiple devices and platforms including web, broadcast, OTT and social. Current Blackbird sports clients include MSG Networks, IMG, Deltatre, the Buffalo Bills and the Australian National Rugby League. MOOV has been a leader in live broadcast graphics for many years counting BBC Sport, BT Sport and ITV Racing among its client base.

By integrating MOOV’s technology into the Blackbird platform, the companies say users “will be able to rapidly and seamlessly add a variety of broadcast quality graphics to their video content to further enrich output and increase brand perception and engagement.”

Nev Appleton, director and co-founder of MOOV, said: “We are really excited about the partnership with Blackbird. Clients will soon be able to quickly add broadcast quality branded graphics to their edits, either manually or data automated.”

Ian McDonough, CEO of Blackbird, said: “As we engage with larger sports rights holders the demand for higher quality, enriched content increases. Being best-of-breed makes MOOV a natural fit for Blackbird and provides an incredibly efficient data-driven graphics workflow for rapidly delivering clips and highlights to sports fans the world over.”