Brian Phillpotts, Joins Pixellot As VP Of Business Development

Pixellot, a provider of AI-powered sports production and analytics solutions, has appointed Brian Phillpotts vice president of business development for sport governing bodies.

Phillpotts has spent four years with Pixellot as a consultant developing global partnerships with federations, data companies and broadcasters. He will be responsible for growing new business models and opportunities with media companies, sport’s governing bodies and brands worldwide.

Since 2005 Phillpotts has consulted rights holders, media companies, sports tech businesses, brands and sports clubs globally. He previously served as the commercial director at the Premier League where he was responsible for sponsorship, licensing, broadcasting, digital media, marketing and international development whilst also leading the global sales strategy for the new data products as a director of Football DataCo Ltd. Formerly, he was the commercial director at The Football League and before that at Newcastle United as the director of branded products.

Phillpotts said: “I am thrilled to expand my role at Pixellot and take on new responsibilities as the company continues to grow rapidly and transform the world of sports media and data. I am excited to continue my work with governing bodies, leagues, and federations to commercialize those rights, which until the onset of the AI revolution were unused as most games and competitions were not produced and live streamed due to the cost and complexity of production. I look forward to working with them to digitally transform their organizations and unlock new opportunities.”

Pixellot CEO Alon Werber added: “Brian is a highly respected figure in the sports industry, and we are delighted to welcome him to our team. His experience and expertise will be invaluable as we continue to expand our global reach and work with more of sport’s governing bodies to revolutionize the way they capture, manage, and distribute video content.”