Systems integrator Broadcast Solutions, has named Maximilian Breder as COO of its German HQ operations. Breder brings a fresh perspective and a track record of innovative thinking and extensive experience to the role.
While at school he obtained work experience with the broadcaster SWR in Mainz, and with Broadcast Solutions where he got involved in everything from accounts to wiring. This led him to an academic and integrated apprenticeship program in conjunction with Hochschule Mainz, with four days a week working across all departments of Broadcast Solutions and two days at university, a gruelling program that led to his BSc in business administration, which he is now following with a master’s degree in management.
Joining Broadcast Solutions full time, he gained in-depth experience not only of the technical and commercial goals of the business but its internal culture. In 2023 he was appointed officer of the management, which gave him the opportunity to develop cross-company strategic projects and to develop his ideas of devolved decisionmaking in each operational and administrative area of the business. He now takes overall operational responsibility.
“It is crucial that everyone in the company understands not only their role but also the economic dynamics that drive our business,” he explained. “This challenge is not just about efficiency, it is also about sustainability. I will be creating clear structures and improving processes that enable us to work more efficiently and purposely.” Maximilian Breder will be available at IBC 2024 in the Amsterdam RAI Convention Center, Sept. 13-16, at Stand O.A23.
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