Broadcast Veteran Bob Willoughby Joins Futuri As SVP, Sales/Marketing

Futuri Media, a provider of AI-driven audience engagement and sales intelligence solutions for broadcasters and digital publishers, has hired Bob Willoughby as SVP, sales and marketing. He brings a proven track record of customer-focused selling and sales management experience to the role, where he’ll lead sales, marketing, and sales support functions.

Most recently president of SummitMedia Richmond, Willoughby has 35-plus years of broadcast sales and leadership experience, including nearly two decades with Cox Media Group. A former president of the Virginia Association of Broadcasters, Willoughby created their “Best of the Best” Broadcast Leadership program, to which he contributes his time each year. Willoughby is also a career coach and author who’s presented workshops based on his book, The Six Lessons of Success, nationwide.

Willoughby said: “Futuri is uniquely qualified to help legacy media benefit from new technology, and that’s right where I want to be — guiding and serving industries that serve so many local communities. I saw how Futuri helps grow revenue, content, and audience as a longtime client, and I’m gratified to help bring our solutions to a wider group of broadcasters and digital publishers.”

“Bob Willoughby understands how critically important it is for broadcasters and digital publishers to embrace new revenue models, distribution strategies, and content technologies,” said Futuri CEO Daniel Anstandig. “He’ll be a powerful force in bringing Futuri’s capabilities to a wider group of media companies and ensuring that our current partners see maximum ROI from our partnerships.”