BT Chooses Blackbird For Cloud Native Video Editing And Publishing

BT has selected Blackbird plc’s cloud video editing platform, Blackbird, for cloud native video editing and publishing.

Blackbird provides rapid access to video content for the creation of clips, highlights and longform content to multiple devices and platforms. Blackbird says it lets enterprises “scale effortlessly, drive significant productivity improvements and assist in meeting sustainability and carbon reduction targets due to the platform’s highly efficient cloud native architecture.”

BT will deploy Blackbird for high performance, scalable cloud native editing and publishing of content for its media operations. Working in conjunction with the head of content operations, Pete Harvey, the Content Operations team will use Blackbird to access and edit multiple live broadcast streams of sports and other content for the fast production of assets for downstream distribution to over the top and video on demand channels for viewers to enjoy.

Blackbird CEO Ian McDonough, said: “We are truly delighted to have a company as important and innovative as BT as a new client. The focus is working with BT on the fast turnaround of VOD content produced from BT’s live broadcasts and Blackbird will significantly improve speed and efficiency — providing end customers access to content in a shorter time scale. In addition, with BT’s increased focus on remote working and migration to cloud architecture, the flexibility, resilience and carbon efficiency of the Blackbird technology make us an excellent and future proofed fit.”