Cobalt Digital Opens Representative Office In China

Cobalt Digital, designer and manufacturer of edge devices for live video production and master control, and a founding partner in the openGear initiative, has kicked off 2022 with the launch of a Representative Office in China. Based in Beijing, the office is staffed by local sales and support professionals. The office, which represents Cobalt’s expanded reach into the growing China market, opened its doors in late December 2021.

Prior to establishing the office, Cobalt had steadily increased its sales network in China over several years through a partnership with PESA, an established presence in the region. Cobalt said market penetration had proven so successful that the decision was made to open the its own Representative Office, headed by Bob Nichols, Cobalt Digital’s VP of sales SEA and APAC.

Chris Shaw, chief operations officer, Cobalt Digital said: “China is a first-class vehicle for new and developing technologies from Cobalt such as our IP and ST-2110 solutions. The Beijing Representative Office is a natural path to expansion and implementation of our international sales initiative. The success of this office will fuel future growth with more locations opening up around the world soon.”