Colin Mitchell Joins Bitcentral As VP Of Market Development For Fuel

Bitcentral Inc., a provider of efficient media workflows in the U.S. and Latin America, today named Colin Mitchell as market development VP for Fuel, non-broadcast.

Launched in August 2018, Fuel is the company’s production, cloud streaming and video monetization solution, and Mitchell will be focused exclusively on elevating Fuel across multiple verticals.

“As we look to increase market penetration in the non-broadcast space for Fuel, we are very excited to bring Colin on board to assist in leveraging his extensive knowledge and contacts while facilitating relationships with prospective partners,” said Evan Rullman, VP of sales, Fuel, non-broadcast. “Colin will be a tremendous asset to our team, applying his years of experience in business development and market strategies to his day-to-day interactions in the digital content creation market.”

Mitchell brings more than 20 years of expertise to his new role at Bitcentral, where he will work directly with the Fuel sales team on developing market strategies to engage advertising-based video on demand (AVOD) entities, content creators/aggregators, newspapers, online publishers and radio networks, to provide easy pathways to new digital revenue for their video content.

Prior to joining Bitcentral, Mitchell developed and managed interactive media sales departments at the regional and national levels for well-known media brands, marked by a highly successful record of building interactive properties and business units. Throughout his career, he has built sales and business development infrastructures from the ground up, while developing go-to market strategies helping several startups obtain funding.

Mitchell is a former attorney with Thompson & Knight and a graduate of Howard University.