Five Atlanta Stations Launch NextGen TV

WPCH, WGCL, WSB, WAGA and WXIA are now broadcasting with ATSC 3.0 technology.

Atlanta television viewers can now experience the future of broadcast television as five stations there have joined together to launch NextGen TV (also known as ATSC 3.0).

Switching on the new transmission standard are Meredith Local Media’s WPCH (Independent) and WGCL (CBS), Cox Media Group’s WSB (ABC), Fox Television Stations’ WAGA (Fox) and Tegna’s WXIA (NBC).

Tom Casey, vice president, engineering and technology for the Meredith Local Media Group, said: “NextGen TV offers enhanced features to broadcast television, such as stunning video with brilliant color, sharper images, and deeper contrast, and is a thorough upgrade to traditional television. NextGen TV also exclusively offers Voice + audio from Dolby, so viewers can hear every voice, while also experiencing movie-theater quality sound and uniform volume across different channels.”

Just in time for the fall sports season, viewers can find NextGen TV-enabled televisions from LG Electronics, Samsung, and Sony at local and national retailers.

“NextGen TV merges over-the-air TV with internet content, creating a personalized, interactive experience for viewers and their home screens,” said Anne Schelle, managing director of Pearl TV, the broadcaster business group that is coordinating NextGen TV station launches. “Many NextGen TV sets are now available across the country ahead of the fall football season, so viewers looking to enhance their experience now with this upgradable technology can stay current with features that will be released in the future.”


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