Four Stations Launch NextGen TV In Miami

Four stations serving the Miami market today began broadcasting with NextGen TV, also known as ATSC 3.0.

Switching on the new transmission standard were NBCU’s WTVJ and WSCV (NBC and Telemundo), CBS’s WFOR (CBS) and TelevisaUnivision’s WLTV (Univision). In addition, WPBT (PBS) will participate as a test service.

“Television viewers and lovers are on the upside and stand to gain a lot with NEXTGEN TV, especially as more stations, TV models—such as Hisense’s newly released lineup—and the accessory market expands,” said Anne Schelle, managing director of Pearl TV, the broadcaster business group that is leading the NextGen TV transition. “Broadcast is one of the leading platforms for local news and NextGen TV nurtures and enhances this, delivering value to the consumer.”

Associated with NextGen TV is the RUN3TV web platform that brings interactive experiences and streaming content to over-the-air viewers. Built by broadcasters for broadcasters, RUN3TV’s web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NextGen TV devices. Broadcasters can leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.

The four Miami stations will build on the growth of the new standard and local interest with a holiday brand marketing campaign to deepen consumer awareness and engagement. Through February 2023, the campaign will engage with consumers over social media and educate on how to look for the Consumer Technology Association-accredited NextGen TV logo, features and where to buy.