Fox Stations, Nexstar Launch NextGen TV In L.A.

NextGen TV made its debut in the second largest television market in the United States on Thursday when Fox Television Stations’ KTTV (Fox) and KCOP (MNT) and Nexstar Media Group’s KTLA (CW) began broadcasting the new ATSC 3.0 standard in Los Angeles.

Bill Lamb, senior vice president and general manager of KTTV and KCOP, said: “L.A. is the largest market in America to broadcast NextGen TV. Fox is proud to lead that effort and bring the absolute best immersive experience with this cutting-edge broadcast technology to our viewers and our advertising clients.”

And Brett Jenkins, EVP and chief technology officer for Nexstar Media Group, said: “This year alone, Nexstar has deployed ATSC 3.0 in 15 markets and more than two dozen stations across the country. Launching NextGen TV in the nation’s second largest market will provide a variety of immediate benefits for our Los Angeles area viewers and for KTLA 5.

“The brilliant video and vibrant audio delivered by NextGen TV will be immediate and noticeable to our viewers. But along with these enhancements, KTLA 5 will be able to provide new experiences and services to advertisers and marketers, enabling the station to explore new business opportunities as it meets the challenges of today’s evolving digital world.”