GatesAir Promotes Mark Goins To North America Sales VP

GatesAir, a global provider of wireless, over-the-air content delivery solutions for TV and radio, has promoted Mark Goins to vice president, North America sales effective immediately.

He will lead an experienced team of North American representatives across regional sales management, key accounts and inside sales, and work with GatesAir executives to develop annual strategic initiatives for improved growth and support. Goins reports to Chief Revenue Offier Joe Mack.

Goins entered the broadcast industry upon joining Harris Corp. 19 years ago, and made the transition to GatesAir when the company was formed in 2014. He has gradually worked his way up the ladder, beginning with an inside sales position and becoming senior director, North America sales upon transitioning to the GatesAir team. In between, he served as strategic account manager and regional sales manager, which provides him the diverse experience required to successfully lead the current North American sales team.

Goins will be supporting customers with NextGen TV, HD Radio adoption, and single-frequency networks (SFNs) for TV and radio. He also anticipates broader opportunities for GatesAir’s Intraplex range as business models and networking opportunities expand with the audio over IP transition.

“We are coming off a very successful TV repack initiative where we enjoyed the largest market share, and we intend to build on these strong customer relationships to deliver all the new possibilities that NextGen TV offers,” Goins said. “There is also a large percentage of TV stations unaffected by repack that require high-efficiency, solid-state transmitters to reduce their operational costs. That same high-efficiency technology will benefit our radio customers, whether they are replacing analog systems, adding HD Radio services, and/or establishing SFNs. Whether transmission or audio over IP networking, our core focus remains providing excellent customer service and products that broadcasters can rely on.”