Grass Valley Appoints Del Parks Chair Of GVX Customer Council

Grass Valley today announces that Sinclair Broadcast’s Del Parks has been appointed as chair of GVX, its customer council made up of globally recognized media technology leaders from some of the largest and most innovative media brands in the industry.

Parks, Sinclair’s EVP and CTO at Sinclair Broadcast Group and an award-winning and respected technology executive, has helped build Sinclair Broadcast Group into one of the largest content creators and distributors in the U.S. He will lead the customer group to drive Grass Valley’s efforts to move media technology innovation forward and deliver solutions that match the challenges facing today’s content producers and distributors.

Parks is also a fellow of The Society of Motion Picture and Television Engineers (SMPTE).

Tim Shoulders, Grass Valley’s CEO and president, said: “The relationships we’ve built over the last 60 years are central to our unique ability to engage with the industry’s greatest minds and influencers. GVX lies at the heart of our commitment to listen to and understand the needs of the market so we can develop the technology that our customers need to navigate through the biggest shift the industry has ever seen.

“We are delighted that Del has accepted the position of chair of GVX. His enormous influence in the industry is critical to helping us develop a roadmap that drives the business of broadcast forward.”

The GVX Customer Council was launched this June and convenes regularly. It discusses market conditions, technological advancements, and other themes that impact both suppliers and buyers, feeding directly into Grass Valley’s product development strategy.

Parks said: “An initiative like GVX is vital to ensuring customers are heard and have a platform to collectively drive the direction of the wider industry. I’m excited to take on the role of chair and look forward to collaborating with my fellow council members and the Grass Valley team to deliver outstanding results.”

Alongside Parks, GVX includes industry leaders, such as Helen Clifton from ABC Australia, Ruba Ibrahim from Al Arabiya Network, Gordon Castle from Discovery, Mauricio Felix from Globo, Dave Mazza from NBC Sports and Scott Rothenberg from NEP plus many others from large media enterprises around the world.