Grass Valley Appoints Jan Lange Chief Revenue Officer

Grass Valley has named Jan Lange chief revenue officer. In this new role, Lange will report to Tim Shoulders, Grass Valley CEO and president. Harnessing his commercial experience, Lange will lead the global sales team and help drive the company’s recently launched new strategic focus on live production. He will be responsible for expanding the GV Media Universe (GVMU) cloud-centered customer base and growing revenue through new partnerships and large enterprise pricing agreements.

Lange has 25 years of experience in digital transformation across the media market, managing international revenue growth and turnaround processes in various senior leadership positions. His experience in the media technology market comes from serving as managing director, central EMEA region, at Avid Technology, and as SVP global sales at Media Broadcast, the largest European media network service provider for radio, TV, satellite and cable.

Tim Shoulders, Grass Valley’s CEO and president, said: “The appointment of Jan to the Grass Valley leadership team supports our recently announced commitment to be the cloud workflow transformation partner of choice for the world’s leading creators and providers of premium live content. Jan brings an impressive sales track record and has the innovation mindset to grow adoption of the GVMU and bring cloud enabled efficiencies to the industry. His experience in establishing strategic international relationship networks will be instrumental in helping us deliver on our vision to lead the media and entertainment market through its digital transformation.”