Grass Valley, AWS Collaborate To Drive Cloud-First Future For Media & Entertainment Players

Grass Valley announces a new, multi-year strategic collaboration with Amazon Web Services (AWS), to help companies in the media and entertainment sector transform their business through cloud-enabled and cloud-connected workflows.

Through this collaboration, Grass Valley and AWS will empower media organizations to meet the growing need to find alternatives to costly and inflexible traditional broadcast systems. The two companies will work together to innovate across new and existing products such as Grass Valley’s cloud-native platform GV AMPP (Agile Media Processing Platform) to provide media and entertainment customers with the technical-backing to transition their businesses to more a flexible, cloud-orientated future.

Andrew Cross, CEO, Grass Valley, said: “With GVMU, we enable our products and third-party partners to work together in the cloud and deliver new software and services that improve live content production and distribution workflows. This collaborative approach with AWS supports this strategy. It means our customers will benefit from a greater pool of talent and products for their every need. We are delighted to strengthen our relationship with AWS and look forward to working together.”

The partnership underlines Grass Valley’s strategy designed to help customers chart a course through the digital disruption the industry is experiencing. Grass Valley’s GVMU allows media companies to use both on-premise solutions – be that switchers, cameras, and asset management tools — and combine those with cloud technologies to build live production environments that suit their needs today while adapting to future demands.

As media companies continue to scale their supply chains to distribute content to growing international audiences across an increasing range of platforms, Grass Valley will leverage AWS’ highly secure, reliable, and globally available infrastructure to meet that demand. AWS’ infrastructure will enable Grass Valley customers to create, produce, and monitor their media supply chains where they want and at scale.