Growth In SDVI’s Rally Platform Usage Signals Media Companies’ Accelerating Adoption Of Cloud-Based Media Supply Chains

SDVI, a platform provider for cloud-native media supply chains, says that its usage metrics for the first half of 2021 from the Rally cloud-native media supply chain platform have surpassed equivalent metrics recorded for all of 2020. The company said that “a dramatic uptick in hours of content managed and processed by Rally signals an accelerated shift among media businesses toward cloud-based media supply chain infrastructure to drive efficiencies and increase business agility.”

For the first half of 2021, a total of 15.75 million hours of content passed through the Rally platform, already more than the total for all of 2020 (15.5 million hours). Of that total, 11.2 million hours of content went through Rally’s media analysis engine with another 4.6 million hours of content processed (transcode, QC, audio leveling, ML, etc.) through Rally media supply chains.

Compared to 125 million jobs completed last year, more than 135 million media processing jobs have been completed on the Rally platform through the first six months of 2021. To support both increased usage and new use cases, SDVI added nine new applications to the SDVI Application Services Market during the first half of 2021, bringing the total number of applications available on a consumption basis to 45.

“This is yet another data point confirming the high levels of current cloud usage — and its accelerating adoption — within the global media industry,” commented Josh Stinehour, principal analyst with Devoncroft Partners. “Further, SDVI’s ability to measure these metrics is a taste of the business data exposed in cloud-based systems. We are entering a new era where technology can demonstrate a value-add to media executives only previously guessed at.”

SDVI Rally deploys all the applications and infrastructure required to create a dynamic, responsive media supply chain in the cloud. In addition to freeing users from traditional infrastructure constraints, Rally empowers business leaders to make smart business decisions quickly and accelerate time to revenue.

“The only way to meet new demands and respond to new opportunities quickly in an environment of high consumer expectations is with a virtualized media supply chain that can flex and adapt as needed, from start to finish,” said Lawrence Kaplan, president and CEO of SDVI. “As the numbers show, Rally gives users the agility they need to compete, thrive and win as competition for viewers escalates.”

BRAND CONNECTIONS

Companies using Rally to gain flexible access to the right tools for every job without compromising control or the security of their content and infrastructure include Comcast, Discovery, Sky, ViacomCBS and WarnerMedia.


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