Hawk-Eye Innovations Appoints Rufus Hack CEO

Hawk-Eye Innovations Ltd., a Sony Group company and provider of sports technology, has named Rufus Hack chief executive officer to drive Hawk-Eye’s next phase of growth and further strengthen Sony’s sports business. His appointment is effective Sept. 1.

Hack, who is currently chief operating officer, PGA European Tour and Ryder Cup, and managing director of PGA European Tour Productions, will succeed the Hawk-Eye CEO role from Adam Fry. He will report to Fry, who will continue as head of Sony’s sports businesses in parallel with his current role of VP for Sony Europe BV.

Fry said: “The appointment of Rufus comes at a pivotal junction in the continued expansion of our sports technology business. Hawk-Eye has enjoyed unprecedented success in its impressive 20-year legacy as the leading provider of sports technology solutions and we continue to see significant growth opportunities to further expand our expertise across a number of areas within the sports market.”

At PGA European Tour and Ryder Cup, Hack oversaw its content, production, media sales, business development, strategy, finance and legal areas of the business as COO. In his role he has led significant innovation in golf production, including the longest wire cam in golf at the 2018 Ryder Cup alongside an array of non-live content. He also oversaw the successful delivery of COVID-secure operations.

Prior to joining the PGA European Tour, he was a partner at OC&C Strategy Consultants working with media and leisure businesses as well as private equity to drive strategic growth.