How Will AI And The Cloud Impact The Future Of Content Management?

A May 6 TVNewsCheck webinar featuring executives from WarnerMedia, Sinclair, Hearst and LTN Global will spotlight how companies are changing the way they manage their content and their archives and how AI and the cloud are figuring into their workflows or plans. Register here.

Widespread remote production, the rise of streaming and a need for content sharing have put the spotlight on how and where to archive and how to update content managementTVNewsCheck will examine how leading media companies are employing AI and the cloud toward those tasks in “AI, the Cloud and the Future of TV Content Management,” a Working Lunch webinar on May 6 at 1 p.m. ET. 

The webinar will feature leading industry engineers from WarnerMedia, Sinclair Broadcasting Group and Hearst Television talking about what they’ve learned as they’ve streamlined production and created new workflows and about where they are in their journey to the cloud. It will be moderated by TVNewsCheck’s Glen Dickson. 

“The pandemic has led many television engineering and IT departments to rethink how to manage vast content libraries and news archives, organizing them for a future with more remote production,” said TVNewsCheck Publisher and Co-Founder Kathy Haley. “At the same time, the rise of streaming has media companies speeding up their move into the cloud, so they can quickly and efficiently spin up or spin down new services to maximize how they monetize their programming. The webinar on May 6 will allow TVNewsCheck’s engineering management audience to hear from three leaders who have been working on these challenges.” 

The Speakers: 

Renard Jenkins

Renard Jenkins, WarnerMedia — Jenkins joined WarnerMedia in early 2020 and is vice president content transmission and production technology. In this role, he oversees teams which support hundreds of global television and feature film productions annually, providing production technologies including studio, post and remote applications, IT and IP solutions, production pipeline services, software defined workflows and more. His teams also manage the strategic direction, content acquisition, IP infrastructure and onsite connectivity for major live events including sports, entertainment and news for all WarnerMedia brands. 


Jenkins has more than 30 years of experience in the television, radio and film industry. Before leaving PBS in early 2020, he was the VP, operations, engineering and distribution, responsible for the strategic direction and operational management of PBS’s entire media-supply chain. He also created and led PBS’s Advanced Format Center. The mission of the AFC was to explore and develop procedures and standards for the creation, processing and worldwide distribution of advanced formatted and enhanced media, content and metadata through traditional as well as digital distribution platforms. Jenkins was awarded the Innovator of the Year award in 2017 for his cutting-edge work and accomplishments.

Prior to joining PBS in 2010, Jenkins helped design, build and then lead TV One’s production facility that services its marketing, programming, production management, graphics and post-production departments. Prior to that, he refreshed and updated Discovery Communications’ Technology Center, where he also managed five departments and supervised more than 100 employees. While at Discovery, he also served as the operational lead for the implementation of what was then the largest file based Avid Editing/Interplay/ISIS system installation in the U.S.

Jenkins joined Discovery after more than 16 years with CNN. During his tenure, he received two National Emmy Awards, two National Headliner Awards, a Peabody, a DuPont, and a Bronze Broadcast Design Award, as well as many other industry accolades. Jenkins was responsible for helping move CNN into the file-based editing/delivery/archive environment through his R&D/Training work with industry leaders such as Apple, Autodesk, Avid, Adobe, Leitch, Pinnacle, and Sony. His volunteer work with local youth in his beloved Bay Area also earned him a Healthy Image Award from the Local Teamsters Union.  

Mike Palmer

Mike Palmer, Sinclair Broadcast Television GroupHe is senior director, advanced technology/media management for Sinclair Broadcast Television Group, which includes 186 local televisions stations and 21 regional sports networks in addition to national media properties. Palmer joined Sinclair’s Advanced Technology group in 2021 after spending 23 years designing products and technology for The Associated Press as director of design and integration strategy, and later as CTO of Masstech.

He holds a BS in broadcasting/journalism from the University of Southern Colorado. Prior to working in the broadcast vendor space, Palmer worked in local news, and later in satellite technology for Hubbard Broadcasting where he was a member of the technical and operations team that first brought satellite broadcasting to the US market.

As a product and technology designer, Palmer applied his earlier hands-on user experience in news and broadcast operations to design products that bridged leading-edge technology, user experience and business objectives. Portions of this technology are now integrated into much of the daily broadcast news produced by local stations, networks and state broadcasters around the world.

For his efforts, he was awarded AP’s Oliver Gramling award in 2004 and recognized by Broadcasting + Cable with a Technology Leadership Award in 2006. Products produced by design groups in which he was a leader have won numerous awards. In 2015 he was selected by his peers in The MOS Protocol Group to formally receive a National Technology Emmy awarded to the group, which he led for nearly 15 years. He and a colleague were awarded a U.S. patent for adaptive and predictive IP data transmission via satellite and other high-latency paths in 2009.

One of Palmer’s challenges at Sinclair is to select and integrate components of a new media management system that will serve Sinclair’s diverse business units. The new system must work across a wide range of technology, production types and unique workflows, and provide a centralized backbone/pipeline on which Sinclair’s transformative businesses can grow.

Joe Addalia, Hearst Television — Addalia is the station group’s director of technology projects, responsible for new technology discovery and implementation surrounding television workflows including news technology and broadcast operations technology. 

Joe Addalia

He joined Hearst with the purchase of WKCF Orlando, Fla., in 2006 and is based there. Additionally, his responsibilities also include the broadcast-related technology for HTV’s Digital Media Group including live streaming video, mobile, interactive tv, second screen and multicasting. Addalia is also HTV’s representative on industry technology committees. 

Before joining Hearst, he was the corporate director of engineering technology for Emmis Communications and was responsible for researching and pinpointing technology for the company’s 16 TV and 25 radio stations as well as overseeing the southeast stations. 

In addition, he was the design engineer behind the Emmis Centralcasting Model and was also responsible for the implementation of centralcasting for the Emmis TV Stations. The facility was among the first in the industry to drive the on-air operations through the use of metadata rather than user-intervention. 

Previously Addalia was corporate director of engineering for Press Communications LLC, a radio and television broadcasting company based in Wall, N.J. During his 12 years with Press, he designed and constructed the studio and transmission facilities for WKCF Orlando, as well as the group’s radio facilities in New Jersey and Florida. He also “signed on” WKCF in 1988 as chief engineer. 

Addalia has been in broadcast engineering for more than 30 years and has hands-on experience in all facets of the technical side of television, radio, digital and cable. He has an Associate in Applied Science degree in television and is a SBE Certified Broadcast Engineer, an active member of SBE Chapter 42 in Central Florida and a member of SMPTE.

Rick Young

Rick Young, LTN Global — A media technology and services executive, Rick Young is SVP and head of global product for LTN Global. He has held senior leadership roles at news organizations, content owners and technology providers ranging from startups to global brands.

Throughout his career, Young has focused on the intersection of media and technology, from content creation and delivery to consumer experience perspectives.

Raoul Cospen

Raoul Cospen, Dalet —  He is a Dalet pioneer and has played an integral role in the company’s transformation over the past two decades to IT-based, fully integrated newsrooms. As director of product strategy for news, he is in charge of revolutionizing Dalet’s solutions for news, sports and fast-paced production, including the implementation of AI-driven tools.

To register, click here.

Comments (0)

Leave a Reply