IBC 2022: 3SS And ThinkAnalytics Partner On UX Optimization Platform

ThinkAnalytics (IBC2022 stand 1.A74), a global provider of content discovery and viewer insight solutions, and 3 Screen Solutions (3SS) (IBC2022 stand 5.A83), which specializes in software for set-top boxes (STB) and multiscreen entertainment, today announced a partnership and revealed that at IBC 2022, they will debut a new pre-integrated solution that betters user experience (UX) testing and optimization, helping operators increase viewer engagement and reduce churn.

3Ready Control Center 3.0, 3SS’ new, next-generation UX management platform, is now pre-integrated with Think360, ThinkAnalytics’ content discovery and analytics platform, allowing customers to deploy user experiences that maximize monetization opportunities by taking advantage of a data-driven approach to continuous improvement, according to a statement. A valuable aspect of the solution is that users need no technical expertise, lowering costs, and accelerating time-to-market, the companies said.

“The pre-integrated solution allows customers to conduct rapid A/B testing of the complete UX using real-time granular data capture for ultra-personalized viewer experiences,” the companies’ statement said. “3Ready Control Center 3.0 creates new possibilities for editors to manage and measure A/B configurations and their success while Think360 fine-tunes and analyzes the data for actionable insights.”

They added that, with the new platform, editors can curate, customize and orchestrate the entire UX – for a page, a swimlane or a single item and its cover art – for all device apps. “Any aspects of the UI/UX, including content and color, can be tested live and adaptations can be deployed instantly using easy-to-use dashboards for analysis of viewer reactions and actionable metrics,” they said.

“Delivering a superior, truly personalized user experience is what every operator strives to do, but actually achieving this is a highly complex endeavor,” said Samuel Sweet, ThinkAnalytics CEO of EMEA and AP. “Now with the collaboration between ThinkAnalytics and 3SS, we’re creating the dream team of highly functional UX manipulation capability paired with powerful recommendations and analytics to understand what really resonates with customers and what makes them love their video service.”

“Helping operators to become more data-driven and deliver their viewers leading edge experiences is what we at 3SS do every day,” said 3SS Pierre Donath, 3SS CMO & CPO. “Now, together with ThinkAnalytics, we’re excited to share with IBC visitors this new, integrated approach to understanding behavior and contextual personalization: By combining intuitive, flexible UX optimization tools with proven world-class recommendations and analytics, operators can give their customers the entertainment UX they truly desire.”

The partners have previously collaborated in major operator projects, including at Proximus in Belgium, according to the partnering groups. Their technologies are currently being deployed at a soon to be announced major North American operator.