| Pebble, an automation, content management and integrated channel specialist, will demonstrate how targeting the right technology with the right functionality can meet both the operational and commercial needs of broadcasting customers effectively at IBC 2024 in the Amsterdam RAI Convention Center, Sept. 13-16, at Stand 8.C58. “Pebble has always led the way in using powerful, reliable, secure and intuitive software to automate workflows in broadcast delivery,” says Sally Wallington, SVP sales. “Today’s rapidly evolving needs in the playout market are more demanding than ever and that’s why, on our stand at IBC 2024, you’ll see interactive demonstrations for sports, entertainment and news — all in a live playout environment. “But it’s not all about the functionality. It’s important to understand and realize the costs involved, and optimize the commercial aspects of playout.” From day one, Pebble says it “has integrated seamlessly with devices in the playout chain from all the key manufacturers.” The company also offers its own Integrated Channel device, replicating in software all the functionality of a traditional broadcast playout operation, but at a completely different price point. Another growing requirement to manage costs is the need for remote and multi-site operations, Pebble now offers secure monitoring from any location to any linked installation. This web-based tool gives access to authorized users from any location, through a special hardened portal, to a dashboard and control panel. Peter Mayhead, Pebble CEO, adds: “We appreciate customers have varying, economic, as well as technical challenges and these need a different approach. At IBC many companies will be focused purely on technology, for me it’s important that Pebble addresses all of our customers’ business requirements, including offering innovative commercial solutions, such as billing down to the hour.” Pebble develops its software to meet open standards and develops integration links with other key vendors where it adds value for the user. Pebble has also announced a collaboration with Virtual AI and its Op2mise application to enhance Pebble’s functionality for FAST channels. |
IBC: Pebble Focuses On The True Economics Of Live Playour
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