IBC To Move Ahead With Live Amsterdam Show

The group's board said it decided to proceed with the in-person show "because it can be delivered safely and create the essential business momentum that the industry needs.”

IBC announced today that its 2021 gathering in Amsterdam will proceed as planned Dec. 3-6. The group said: “Following close examination of new COVID protocols from the Dutch government and consultation with key IBC stakeholders, IBC2021 is firmly set on delivering a safe and valuable event at the RAI, Amsterdam on 3-6 December that will re-engage the industry after a very challenging year.

“The announcement follows a decision at yesterday’s IBC Partnership Board meeting to continue with the planned event because it can be delivered safely and create the essential business momentum that the industry needs.

“Putting safety first, IBC 2021 will take place in a “protected zone’. A perimeter fence will surround The RAI exhibition centre and all attendees will enter via two check points, at the The Elicium at entrance D and at Hall 5. To access the show, visitors will be required to show their COVID status and answer health screening questions before picking up their badge or entering the show floor. Social distancing of 1.5 metres will be in place whilst queuing for the entry check. Once inside the ‘protected zone’ attendees will be able to move around confidently, knowing they are in a safe place.

“Travel to the Netherlands also remains unchanged. We have made a number of adjustments to our safety and operational protocols within the RAI to provide further reassurance to attendees and to make sure the guidance is clear and reinforce the fact that the event is safe for all stakeholders. This includes recommended face coverings and zero personal contact policy.

“The early close of restaurants and bars is due to end on the first day of IBC, Dec. 3, but we are taking precautions and shifting the show times so you can still maximise your show agenda whilst allowing time for networking and dining post show, either within the RAI or in Amsterdam.

IBC 2021 show opening times will be:

Friday 03.12.21 09:00 – 16:30
Saturday 04.12.21 08:30 – 16:30
Sunday 05.12.21 08:30 – 16:30
Monday 06.12.21 08:30 – 16:00



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