Jason Jed Raqueno Joins IAB Tech Lab as Senior Director, Privacy, Identity & Data Protection

IAB Tech Lab, the global digital advertising technical standard-setting body, has hired Jason Jed Raqueno as a senior director, privacy, identity and data protection. In this role, he will oversee emerging privacy technologies, such as the global privacy and accountability platforms and lead privacy working groups where he will work side-by-side with digital advertising industry partners to develop solutions to address privacy, identity and accountability. Raqueno assumes the role immediately, and will report to Chief Executive Officer Anthony Katsur.

“Jason brings valuable strategic insight into connecting the dots across privacy and data protection for the ad ecosystem,” Katsur said. “Throughout his career, he’s built ‘agile privacy’ into digital e-commerce products, led data privacy for personalized ads streams, and will help solve some of the most pressing privacy challenges facing the ad industry. With his extensive privacy expertise and leadership, he’ll be vital in driving privacy forward for the digital advertising industry.”

Raqueno’s digital advertising industry experience includes data privacy, specializing in agile and innovative digital tech. Prior to joining IAB Tech Lab, he led digital and ad media privacy for Loblaw Cos. Ltd, one of Canada’s top retailers, and was responsible for leading data privacy for personalized ad streams. There, he ensured privacy in audience targeting and ad serving platforms, digital ad campaigns, and customized data projects with ad partners.

Raqueno has a master’s degree in public policy, specializing in profiling by organizations, an Honors BA degree in law and society, and a High Honors Diploma in security administration. Additionally, he holds CIPM and CIPP/C privacy certifications.