Latakoo Appoints Alex Almada Director Of Marketing

Latakoo, a fast file transfer and end-to-end video workflow solution, has hired Alex Almada as director of marketing. Almada will oversee key company marketing and growth initiatives, including the expansion of Latakoo’s video transfer and workflow product portfolio to support production companies as well as its already strong broadcast news customer base.

Almada previously was senior digital marketing manager of GPB Capital, an alternative investment firm, where he oversaw the company’s digital transformation, online footprint, and growth initiatives. In his role, Almada coordinated a robust email marketing program, drove marketing and sales automation and was responsible for business intelligence as well as analytics.

Prior to this, Almada held management positions with Propago Platform and The Hondo Group by McCormick.

With more than a decade of experience in helping companies grow, Almada is a marketer with knowledge of SaaS companies, bringing a background in all aspects of digital marketing including lead generation, pipeline marketing, email marketing, social media, SEO, SEM and web development.

Almada is based in Austin, Texas.