LIT Intros Handheld Wireless Xenon Flash

LIT Vision Ltd. today launched a Kickstarter crowdfunding campaign for LIT Flash, a new photo flash that uses advanced technology “to reinvent how we use smartphone cameras to document life, make art and produce commercial-grade photography, providing wireless freedom of motion and strength of light not possible before,” according to the company.

And they put their money where their mouth is, creating all of company’s imagery only with smartphones and LIT Flash.

The company says LIT Flash “eliminates the hassle of complex setups by giving you an intuitive powerful tool for fast creative production turnarounds. It even lets you trigger photo capture remotely with a single button on the flash itself, enabling you to photograph a static setup while using free motion to shape light in much the same way an assistant would do for you.”

“LIT Flash is the first to deliver breakthrough usability designed exclusively for smartphone photography from day one,” says Marko Pirc, LIT Vision co-founder and head of product, whose previous company Lumu disrupted the light meter market with a similarly mobile first product strategy. “By adopting good mobile app design principles, we will empower people with no previous flash photography experience just as much as more proficient photographers. LIT Flash is simple and magical to use, with no strings attached, syncing perfectly with your smartphone camera for night or day photography with exposure times ranging from a few seconds to 1/10.000s.”

LIT Flash will be shipping to backers in January 2020. The expected MSRP is $329 with pledges on Kickstarter running from $179.

LIT Flash Product Specifications:

• Flash Power output: 40Ws at full power (equivalent to Guide No. ~32)
• Flash Power settings:  1/1 to 1/256 (100-0.4%)
• Flash Duration: 1/350 to 1/30,000 Second
• Modes: Classical, HSS
• Recycle time: 0.1-2.5 Seconds
• Flash-Ready Indicator:  Yes
• Light beam angle and shape: 90°, cone shape, even light distribution (no hot spots)
• Battery: Built-in Li-Ion, 2800 mAh, 3.7V
• Charging: USB-C
• Battery life on a single charge: 200 full-power flashes, 400 flashes in real life usage (as tested)
• Photo capture triggering: with app or with Flash (remote capture button)
• Exposure control: Auto (TTL), Creative modes, Manual
• Mounting options: 1/4” tripod thread and bayonet accessories mou
• Dimensions: 4.1 x 2.4 x 1.5″ / 105.0 x 65.0 x 38.0 mm
• Weight: Approx. 8.8 oz / 250 g
• Compatibility: iPhone (7, 7 Plus, 8, 8 Plus, X, XS, XS Max); Android (full range of compatible phones to be announced)
• Wireless Sync: Bluetooth 5.0 (works with lower versions as well)
• Wireless Range: approx. 130 feet (40 meters)
• Multi-flash Sync: Yes, up to 4 units, controlled separately from the app
• My precious: With this (optional) setting, LIT Camera app notifies you (even if closed) if your LIT Flash gets out of reach and shows you the “last seen” location of it. Alternatively, triple pressing the LIT Flash button will make your misplaced phone ring even if it’s on silent.

View the Kickstarter campaign here.