Matrix Solutions Expands To Latin America

Matrix Solutions, a global ad sales platform built for media, today announced Grupo OPSA has deployed Monarch, Matrix Solution’s modern media ad sales platform.

Matrix said Monarch will allow Grupo OPSA “to gain operational sales efficiencies and capitalize on more cross-sales opportunities throughout the enterprise.”

Grupo OPSA, the largest media group in Honduras, is composed of several publications and digital platforms, including La Prensa, El Heraldo and Diez, as well as magazines Estilo, Buen Provecho, Motores, Casa y Hogar and Estrategia y Negocios.

Expanding Matrix Solutions’ existing International customer footprint to Latin America, Grupo OPSA is also the first customer on the Spanish-version of the Monarch platform. The Monarch platform is fully localized, allowing for language, currency, contact and other country/region demands and customizations.

The Grupo OPSA team had previously implemented two different CRM systems, which were an advancement from their manual processes, yet lacked the media-specific functionality they needed to sell more effectively.

“We rely on multiple sales teams — national and local, within each of the markets we serve, which has made clear our need to capture and better utilize our data holistically,” shared Isabel Sabillón, commercial director at Grupo OPSA. “After using two non-media CRM systems, we are pleased to have adopted Matrix Solutions’ media-specific solution, which will provide us with better sales workflow processes and as a result increase our bottom line.”

In addition to the localized features of Monarch, Grupo OPSA will also now have available customer relationship management (CRM) capabilities, in-depth reporting and forecasting, as well as actionable insights pushed through both predictive and prescriptive analytics. Monarch, accessible 24/7 on any device, will also provide Grupo OPSA users with various sales management tools to sell across multiple platforms within their enterprise.

Grupo OPSA went live with Monarch earlier this month.