Matrix Solutions Opens New Office In Mexico City

Matrix Solutions, the developer of the Monarch global ad sales platform, today opened an office in Mexico City. The introduction of the new location signals Matrix’s official expansion into Latin America, a market where the company currently supports ad sales operations for a few key media organizations, including Honduras-based Grupo OPSA. In line with growing its footprint in LATAM, the company said it will significantly expand its product development team and resources as well.

Located in Mexico City’s Delegación Miguel Hidalgo, Matrix said its new office will enable it to more directly work with LATAM customers to help them efficiently monetize their media assets, intelligently inform ad sales strategies and maximize revenue potential. Creating a physical presence in this valuable international market will play a significant role in fostering stronger relationships with media entities deploying the Monarch platform.” Fully localized versions of the Monarch platform are available, supporting multiple currencies and language.

“We are committed to growing our footprint throughout the Spanish speaking world,” said Mark Gorman, CEO, Matrix Solutions. “We offer advanced technology specifically for media sales organizations; delivering enhanced value over generic CRM systems. Our customers have high usage and adoption as a result of the actionable intelligence we provide to each user within the sales team. We invite all Latin American media companies to join us and let us make their mission our mission.”

The company currently manages over $13 billion in media ad revenue globally and said it hopes to significantly grow its presence in the LATAM region with the establishment of this new location.