Matrix Solutions Partners With Aspirant

Global ad sales platform Matrix Solutions today formed a new alliance with Aspirant, a global management consulting and tech firm to offer media enterprises greater customization capabilities within Matrix’s Monarch full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements.

Aspirant says its alliance with Matrix Solutions will give media organizations “greater opportunities to customize their workflows within the global ad sales platform, enabling sales teams to tailor their experiences within Monarch to better meet their specific goals.

“Further, Aspirant will allow media organizations to leverage the Monarch platform to integrate other systems and technologies, enabling easier dissemination throughout sales organizations. By seamlessly automating into existing systems, the partnership will help organizations leverage their data in new ways and achieve continued growth and improvement of these unique processes, while allowing the Monarch base platform to focus on its core: leveraging interoperability within the desired solution stack.”

“Our objective,” said Mark Gorman, CEO, Matrix Solutions, “is to provide our clients and prospects with an ecosystem that allows them a platform that meets, and exceeds, their evolving needs. Our core strength and value at Matrix is our focus on providing products and services designed for media — clean data, security and procedures for media sales organizations alongside metrics and reporting for our industry. This relationship allows us to provide an end-to-end ecosystem of customized development and flexibility that many generic systems have.

“This integration will play a significant role in helping our customers enhance individual workflows, drive greater value and achieve impactful results with clear, demonstrable ROI.”

Mike McClaine, president of Aspirant, said: “Aspirant’s unique combination of technology and management consulting capability helps our clients get to the true root of their business challenges and rapidly address those challenges with practical and sustainable solutions. There is tremendous value in combining this approach with Matrix Solutions’ dedication to meeting rapidly changing customer needs and to supporting their overall experience.

“As a result, we are looking forward to a successful partnership with Matrix Solutions to empower their customers with the ability to tailor the Monarch platform to meet specific business needs.”