One Media Ups Michael Bouchard To Technology Strategy VP

Sinclair Broadcast Group has promoted Michael Bouchard to vice president of technology strategy for its One Media 3.0. He reports to Mark Aitken, president of One Media and will help drive Sinclair’s development and deployment of ATSC 3.0.

Bouchard brings more than 25 years of digital and technology experience. He has spent the last six years at Sinclair, working first as the director of digital platform where he managed architecture and development, and then as senior director of technology, where he managed cloud operations, digital analytics and R&D.

Prior to joining Sinclair, Bouchard was the chief technology officer of Firejack Technologies, a consulting firm specializing in open source to accelerate product-to-market timelines.

He has also spent time consulting for regulatory authorities such as FINRA and the FCC, successfully founded and sold a technology company and was a managing director for a technology consulting firm.

“Michael has been a critical team member in helping to launch our leading digital and technical products,” Aitken said. “He has proven himself to be an effective leader and creative innovator. We believe his expertise in driving technology forward will translate perfectly into his new role on the One Media team.” “Sinclair has always been a leader in the broadcast industry, especially as it relates to shepherding the ATSC 3.0 IP broadcast standard,” said Bouchard. “I am proud and excited to be part of Sinclair’s transformation and help usher in the industry’s convergence of digital and broadcast.”