NewTek Promotes Will Waters To VP

NewTek, a provider of software-driven professional video products, today appointed Will Waters vice president of worldwide customer success.

The company said Waters’ promotion reflects NewTek’s “continued investment in the quality of customer experience as they increasingly move to IP-based video workflows and software driven production.”

In his new role, Waters will oversee NewTek’s customer support, professional services, IP workflow development and sales enablement activities. This role includes responsibility for customer success-focused activities including customer on-boarding, support, services, adoption, advocacy, retention and outcomes.

“Will has a deep understanding of NewTek’s industry-leading advanced IP technology and the wide variety of issues our customers face in the field which makes him uniquely qualified for this vitally important role,” said Chuck Silber, NewTek COO. “He is well known and valued inside and outside of NewTek and has worn so many hats so successfully, he is a natural choice to lead this effort.”

Waters is a professional engineer specializing in broadcast production workflow planning, product configuration, marketing direction, and strategic messaging. He has served in many positions at NewTek including most recently as senior director of IP workflow.

He has also held sales engineering and top-level support positions at NewTek as well, prior to which he was a systems designer and integrator, designing large-scale production video systems and streaming solutions.