Reinventing TV For A Connected World

It’s a tightrope act to draw younger audiences to news content without alienating longtime viewers on linear TV. Leaders from a cross-section of broadcasters will unpack their efforts to do so in Reinventing TV for a Connected World, a panel discussion at TVNewsCheck’s NewsTECHForum, presented as both an in-person and virtual event on Dec. 14.

Brooke Thomas

Barb Maushard

Barb Maushard, SVP, news, Hearst Television; Brooke Thomas, host, Fox Soul; Joanie Vasiliadis, VP of digital content, Tegna; Eric Ludgood, head, Newsy; and Meredith McGinn, EVP of diginets and original production, NBCUniversal Local will join TVNewsCheck Editor Michael Depp for the 11 a.m. panel at the New York Hilton.

The group will examine the audience-building opportunities afforded by streaming and mobile and the roles of technology and storytelling innovation of foster a sense of relevance to viewers who’ve grown up in a multiplatform world.

Eric Ludgood

Joanie Vasiliadis

BRAND CONNECTIONS

“Younger audiences bring a raft of different expectations to news viewing informed by a highly-fragmented, mistrust-damaged media universe,” Depp said. “Barb, Brooke, Joanie, Eric and Meredith are all inventing new kinds of programming that adapt to that reality, and we’ll mine what it looks like and how they make it in our discussion.”

In-person attendees will be required to show proof of complete vaccination and extensive COVID safety protocols will be in place on site for the event, which will be co-located with Sports Video Group’s annual summit.

Meredith McGinn

Panels will explore a wide range of the industry’s most pressing challenges and exciting technological opportunities. They will include News Operations in a Changed World; The Cloud and the Future of News Production; Reinventing the Live Shot; Remote Production and the Future of News Storytelling; and News Technology and Combatting Disinformation.

Attendees will have access to a Technology Showcase featuring socially distanced exhibits hosted by companies including Grass Valley, Ross Video, TVU and others. Attendees will also have access to sessions at the Sports Video Group Summit, which is co-located with NewsTECHForum.

Register here for NewsTECHForum 2021.

For more stories on NewsTECHForum 2021, click here.