Ross Video Acquires Primestream
Ross Video has purchased Primestream. Founded in 1999 and based in Miami, Primestream provides media asset workflow solutions that enable the capture, production, management and distribution of media assets. Its solutions are used by major international corporations including Cisco, Microsoft Studios, Verizon Media, USC Annenberg School of Journalism, Nordic Entertainment Group, RSI (Radiotelevisione svizzera), the NFL Network, ABP News and Sun TV, among others.
Primestream’s solutions are used by customers within various market verticals, including enterprise, digital media, sports and broadcast. Its solutions address creative, business and technology challenges in each market. Primestream supports a range of workflows for live-feeds and file-based content — from HD to 4K and VR/360 — letting users streamline editing, newsroom metadata logging, control room playout, and seamlessly share, edit, review and approve content prior to either broadcasting live, automate on-demand play-out or publish to a wide range of OTT platforms.
This acquisition — Ross Video’s 17th since 2009 — takes the Ross employee headcount to more than 1,000.
The acquisition will see the Primestream portfolio and teams led by President-CEO Claudio Lisman and EVP Namdev Lisman, along with the company’s R&D and technical support teams, all transition to Ross. Ross said it plans to blend its Streamline media asset management solution with the Primestream products over time, to create a fully converged graphics and production asset management platform.
Lisman said: “We are extremely proud of what we have achieved here at Primestream, from both a solutions development and customer engagement perspective. We have built an exceptional team that’s very customer centric in approach. In joining Ross, we are joining a like-minded group that will help us reach new international markets, scale much more effectively and realize our aspirations.”
CEO David Ross said: “Ross is unique in the live production space, not just because of the depth of our product portfolio, but the emphasis we have consistently placed on solving customer problems, regardless of the technology platform in use. Acquisitions have played an important role in our success and this acquisition – our largest to date — will be no exception, I’m sure. The combination of Primestream MAM and media tools plus our world leading automation, graphics, and powerful newsroom computer system tools is extremely enticing and will provide customers with a truly world-class, end-to-end integrated Media Asset Management solution.”